Privacy Policy

1. Introduction

Pranee Data Co., Ltd. ("we", "us", "our") is committed to handling personal information responsibly. This policy explains what data we collect, why we collect it, how we use and protect it, and what rights you have in relation to it. It applies to personal information collected through our website at praneeda.pro and through direct business engagement with us.

This policy is governed by the Personal Data Protection Act B.E. 2562 (PDPA) of Thailand, which came into full effect in June 2022. If you have questions about this policy, contact us at [email protected].

2. Data We Collect

We collect personal information in the following ways:

• Contact form submissions: name, email address, phone number (optional), and message content.
• Direct communication: emails, calls, or messages you send us in the course of enquiring about or engaging our services.
• Website usage data: browser type, pages visited, time on site, and referral source, collected via analytics cookies (if consent is given).
• Business engagement: during the delivery of services, we may receive data about your systems and personnel as needed to complete the work. This is handled under separate data processing agreements.

Legal bases for processing include: your consent (for marketing and analytics); performance of a contract (for service delivery); and our legitimate interests (for security, fraud prevention, and service improvement).

3. How We Use Personal Data

• To respond to enquiries and communicate about our services
• To deliver the Readiness Assessment, Module Integration, or Monitoring & Care Service you have engaged
• To send service-related communications (reports, updates, handover materials)
• To improve the website based on aggregated usage analytics
• To comply with legal obligations under Thai law

We do not sell personal data to third parties. We do not use personal data for automated profiling or unsolicited marketing without explicit consent.

4. Data Sharing

We share personal data only in limited circumstances:

• Service providers: hosting providers and analytics platforms that process data on our behalf under contractual agreements.
• Legal requirements: where disclosure is required by Thai law or lawful authority.
• Business transfers: if Pranee Data is acquired or merged, data may transfer to the new entity under equivalent protections.

Data is retained for as long as necessary to fulfil the purposes above, typically: enquiry records for 24 months; client service records for 5 years from the end of engagement; analytics data for 14 months.

5. Data Protection Measures

• Website data transmitted via HTTPS (TLS encryption)
• Access to personal data restricted to team members with a defined need
• Cloud storage services with encryption at rest
• Breach notification procedures aligned with PDPA requirements (within 72 hours to the PDPC where applicable)
• Internal review of data handling practices conducted annually

6. Cookies

We use cookies for essential site functionality and — with your consent — for analytics. Essential cookies cannot be disabled as they are required for the site to work. Analytics cookies are optional and can be managed via the cookie consent banner or our Cookie Policy page. We do not use advertising or third-party tracking cookies.

7. Your Rights Under the PDPA

Under Thailand's Personal Data Protection Act, you have the following rights:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate data
• Right to erasure: request deletion of your data where there is no lawful basis for retention
• Right to portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: withdraw consent for processing based on consent, at any time
• Right to lodge a complaint: with Thailand's Personal Data Protection Committee (PDPC)

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

8. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

9. Children's Privacy

Our services are directed at businesses and professional individuals. We do not knowingly collect personal data from persons under 18 years of age. If we become aware that data from a minor has been submitted without appropriate consent, we will delete it promptly.

10. Changes to This Policy

We may update this policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the website after a change constitutes acceptance of the revised policy. For significant changes, we will notify active service clients directly.

11. Contact

Data Controller: Pranee Data Co., Ltd.
162 Sukhumvit Road, Khlong Tan, Bangkok 10110, Thailand
Email: [email protected]
Phone: +66 2 391 6748